Strategy
Design Sprints, Workshops
Design
Sprints, Workshops Design
Production
Design Sprints, Documentation
Gema Gonen
Case Stydy Identity. February 24, 2023
Task
Help to rebuild a unified visual system with multiple mobility options. Meaning: a single cross platform app with a harmonised UX flow that help people embrace the new identity system through play and interaction.
⬤ 01. CHALLENGES
Ohio is a global leader in retail marketing, with over 5,000 staff. At the start of 2020, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged?
Getting an extra audience of
worldwide users engaged in
a new visual identity, by
letting them quick touring.
⬤ 02. SOLUTION
A fluid visual user
experience with a
new solutions.
We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.
Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.
⬤ 03. COLOR PALETTE
We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.
Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.
Primary
#ED2323
SCSS var
$color-red ◯
R 0
G 122
B 255
Beige
#B87A1E
SCSS var
$color-beige ◯
R 0
G 122
B 255
Grey
#EFE8DC
SCSS var
$color-grey ◯
R 0
G 122
B 255
Black
#161519
SCSS var
$color-black ◯
R 0
G 122
B 255
⬤ 04. Typography
Typefase
Beatrice Regular
Usage
Headlines
Aà
Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Typefase
Beatrice Medium
Usage
Subheadlines
With more than 16+ years of experience, our team has become a leader in digital design and innovations.
Typefase
SF Pro Display
Usage
Paragraphs
With more than 16+ years of experience, our team has become a leader in digital design and innovations.
⬤ 05. MOBILE EXPERIENCE
Putting our focus on
changing the way people
think of mobile experience.
⬤ 06 Credits
Management
Stacey Grey
Brand Research
John Stamper
Project Manager
Colin Mondero
Account Manager
Art Direction
Stephen Miller
Creative Director
Sarah Rickson
Brand Strategy
Production
Melissa Macaya
Graphic Design
Mark Caldwell
UI/UX Desing
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